Bid on Bottles That Benefit

The second annual Ultimate Bourbon Auction to End Hunger, hosted by Kroger, was created to support Kroger's Zero Hunger, Zero Waste plan to end hunger in the communities where we operate. This is the ultimate bourbon auction of the year!

With bottles of bourbon so rare, it's impossible to get your hands on them. These truly once-in-a-lifetime opportunities to own your own exclusive Van Winkle Collection, Buffalo Trace Antique Collection, and much more are truly the ultimate bourbon collector's dream.

The 2021 Ultimate Bourbon Auction to End Hunger ended on Sunday, November 21, 2021 at 9:00 PM. Thank you to all who participated.

**You must be 21 years of age to bid on auction items**

**Please note you must pick up your winning auction item at: Kroger Company 1600 Ormsby Station Court, Louisville KY 40223**

Presented By

Kroger

Benefiting

God's Pantry Food Bank
Dare to Care Food Bank

Sponsors

Bacardi
Bourbon Pursuit Podcast
Brown Forman
Coca Cola
Dan-O's Seasoning
Lexington Brewing Company
Pepsi
Starlight Distillery
Tito's Handmade Vodka

Behind the Bourbon

The need for fresh, healthy food is greater than ever before. The Ultimate Bourbon Auction is an innovative way for Kroger to give back to the community in a way that aligns with our Zero Hunger | Zero Waste plan, our commitment to end hunger and waste in the communities we serve by 2025.

Ann Reed
Kroger Louisville Division President

A Message from Louisville Division President, Ann Reed

With the huge success of our 2020 event, we will again host this premier bourbon auction that showcases some of the world's most unbelieve bourbon and experiences available. Don't miss your chance to be a part of the action!

In our first year, we raised nearly $200,000 and our goal is $250,000 for 2021!

At Kroger, our Purpose is to Feed the Human Spirit by taking care of each other, our customers, and our communities.

Why do we go to such great lengths to end hunger?

Kroger is committed to Zero Hunger, Zero Waste, our social impact program, which addresses a fundamental absurdity in our food system where 40% of the food produced in the U.S. is thrown away, yet 1 in 8 Americans experiences hunger. Our goal is to end hunger in our communities by 2025.

As America's grocer, we believe we must do something. Perhaps more importantly, we believe we can address this because Kroger has both the scale and connections, along with incredible partners, needed to tackle this challenge. Now, more than ever, we all need to work together to take care of those that need us. Hunger is too big for any one person, company, or leader to tackle alone.

Thank you for taking a seat at the table to help end hunger!

Sincerely,

Ann Reed

The Kroger Co.

President, Louisville Division

Ann Reed

Kroger's Zero Hunger | Zero Waste Initiative

Commitment: End Hunger in Our Communities by 2025

To help improve food security in our communities, we are focused on:

  • Accelerating donations: We are reviewing opportunities to increase donations through our Zero Hunger | Zero Waste Food Rescue program. This includes improved store execution of our current program, and working with our partners at Feeding America, WWF and others to include more items.
  • Applying analytics and insights: We are connecting insights from 84.51°—Kroger's customer insights and analytics team—with Feeding America's latest Map the Meal Gap data and other important inputs to identify areas where Kroger can uniquely contribute to ending hunger in our communities. This includes work with Feeding America's Center for Applied Research in Action (CARA).
  • Focusing on geographic hotspots: Leveraging these insights, we will focus on key areas of need in our communities around the country to test scalable solutions for improving food security for families.
  • Leveraging technology: We will evaluate and test innovative ideas and technology solutions that show promise in ending hunger and eliminating waste.
  • Raising awareness: Kroger helps promote the value of food, showing how to stretch the shelf life of food and waste less. We offer a monthly "Wilted to Wonderful" blog series on KrogerStories.com, featuring tips from our own Kroger Chef Brandon Fortener.

Commitment: Eliminate Waste Across Our Company by 2025

The Kroger family of companies is focused on preventing and reducing operational waste and food waste. We committed to achieve zero waste in our operations as part of our 2020 Sustainability Goals. As part of Kroger's Zero Hunger | Zero Waste plan, we also committed to eliminate food waste by 2025.

Eliminating food waste starts with understanding our current food waste footprint. After introducing Zero Hunger | Zero Waste, we began an engagement with World Wildlife Fund to study our retail supermarket food loss and waste. Our Sustainability and Retail Operations teams worked with World Wildlife Fund's Food Waste Program leaders and analysts to:

  • Finalize the current state of food waste in our retail stores with year-end 2017 food loss and waste data;
  • Set a baseline for achieving zero food waste by 2025;
  • Establish a framework for transparency in food waste reporting;
  • Create internal dashboards to report progress and celebrate achievements; and
  • Identify priorities for deep-dive work and pilot projects to reduce food waste.
The Ultimate Bourbon Auction to End Hunger

Presented By

Kroger

Benefiting

God's Pantry Food Bank
Dare to Care Food Bank